Everardo Pereira Guimarães Rocha is a Brazilian anthropologist dedicated to the study of consumption, advertising, and Brazilian culture. D. in Social Anthropology from the National Museum of Brazil at the Federal University of Rio de Janeiro in 1989.
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Everardo Pereira Guimarães Rocha is a Brazilian anthropologist dedicated to the study of consumption, advertising, and Brazilian culture. He earned his Ph.D. in Social Anthropology from the National Museum of Brazil at the Federal University of Rio de Janeiro in 1989. He is a Professor in the Department of Communication and its graduate program at the Pontifical Catholic University of Rio de Janeiro, where he has taught since 1976.
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