Ernest Dichter
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Ernest Dichter was an American psychologist and marketing expert known as the "father of motivational research". Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace.
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Connected to Ernest 6
Volkmar AndreaeAlso won Great Silver Medal of Honour for Services to the Republic of Austria
Paul AchleitnerAlso won Great Silver Medal of Honour for Services to the Republic of Austria
Per AngerAlso won Great Silver Medal of Honour for Services to the Republic of Austria
Karl HartlAlso won Great Silver Medal of Honour for Services to the Republic of Austria
Rudolf HausnerAlso won Great Silver Medal of Honour for Services to the Republic of AustriaAbout this person
Ernest Dichter was an American psychologist and marketing expert known as the "father of motivational research". Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas.
Text from Wikipedia, CC BY-SA 4.0
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