Eldar Shafir

Eldar Shafir is an American behavioral scientist, and the co-author of Scarcity: Why Having Too Little Means So Much. He is the Class of 1987 Professor in Behavioral Science and Public Policy; Professor of Psychology and Public Affairs at Princeton University Department of Psychology and the Princeton School of Public and International Affairs, and Inaugural Director of Princeton’s Kahneman-Treisman Center for Behavioral Science and Public Policy.