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E. Jerome McCarthy
American marketing theorist (1928-2015) · United States · On the map · Musicians · Died at 87
Edmund Jerome McCarthy was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
E. Jerome McCarthy is read about 41 times a day, in 10 languages.
A typical day, 30 days to 10 October 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 120 days, one point a day.
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About this person
According to the Oxford Dictionary of Marketing, McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators.
