Donald Norman
✓ Source-basedrisingAmerican academic
Donald Arthur Norman is an American researcher, professor, and author. Norman is the founding director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things.
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Academics get paid for being clever, not for being right.
27th annual conference of the Travel and Tourism Research Association, June 1996, Las Vegas, p. 143.
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself.
Introduction to the 2002 Edition, p. xi.
Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over again.
Introduction to the 2002 Edition, p. xv.
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About this person
Donald Arthur Norman is an American researcher, professor, and author. Norman is the founding director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.
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