David Ogilvy
British advertising executive (1911-1999) · United Kingdom · On the map · Writers · Died at 88
David Mackenzie Ogilvy was a British advertising tycoon and founder of Ogilvy & Mather. Trained at the Gallup research organisation, he created highly successful advertising campaigns for brands such as Rolls-Royce, Dove soap, and Hathaway shirts, which he attributed to meticulous research into consumer habits.
David Ogilvy is read about 238 times a day, in 24 languages.
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His advertising career has led him to be known as the "Father of Advertising."
