Dan Ariely

Israeli-American professor of psychology and behavioral economics · United States · On the map · Academics · Born 1967 · age 59

Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022.

Dan Ariely is read about 1,147 times a day, in 26 languages.

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A life in dates

2015“One of the basic principles from behavioral economics is the environment matters. If you think about it, what is our environment trying to do?”In their words7 December 2015ForbesRead the whole statement

2014“What we find is that lots of people can cheat a little bit. If we cheat a lot, we … face the possibility that we will feel bad about ourselves. So we play a game within ourselves.”In their words31 March 2014Dan Ariely on ‘The Honest Truth About Dishonesty’, Knowledge@WhartonRead the whole statement

2013“With technological changes, there have also been changes to irrationality. We have been bombarded with more information, so making decisions is tougher than ever.”In their wordsOctober 2013"Understanding the Irrational Customer: An Interview with Dan Ariely", Consumer Insights (October 2013)Read the whole statement

2012“I mean, today you probably will have some opportunities to take stuff and put it in your backpack, and nobody would know.”In their words22 June 2012WHY WE LIE, GO TO PRISON AND EAT CAKE: 10 QUESTIONS WITH DAN ARIELY, Wired.comRead the whole statement

2010“The basic principle with self-herding is that people don't know what they want very often. Figuring out our preferences is in fact very hard.”In their words21 September 2010MAKING THE MOST OF OUR IRRATIONALITY, Ad AgeRead the whole statement

1967Born29 April 1967

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Dan Ariely

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Most transactions have an upside and a downside, but when something is FREE! we forget the downside. FREE!
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Awards

Ig Nobel Prize

About this person

He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.

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