Claude C. Hopkins
✓ Source-basedstableAdvertiser (1866-1932)
United StatesLived 1866 to 1932 · aged 66Fame47.5
Momentum3.9
Languages9
In century#98,338
Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
Also inDeutsch
About this person
Country
United StatesStatus
deceased
Dates
Lived 1866 to 1932 · aged 66
Written about in
9 languages
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