CC
Source-basedStable
Claude C. Hopkins
Advertiser (1866-1932)
- Fame43.9
- Momentum0.0
- Wikipedia753
Lived 1866–1932, aged 66United States
United StatesSummary
Updated 2026-07-20
Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
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The six component signals behind the Fame score, and their ranks across the leaderboards.
Fame
Stable43.9
Composite of search demand, mentions, audience & graph footprint.
Score components
Historical7.9
Source confidence50.0
Completeness35.0
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Sources
- Claude C. HopkinsLow confidencewikipedia · it.wikipedia.org
- كلود س. هوبكينزLow confidencewikipedia · ar.wikipedia.org
- Клод ХопкинсLow confidencewikipedia · bg.wikipedia.org