Christian Grönroos is a Finnish academic known for his foundational contributions to the fields of service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business."
Photos 1
Awards 3
Connected to Christian 5
Susan TrumboreAlso won honorary doctorate of Hasselt University
Andrew Bruce HolmesAlso won honorary doctorate of Hasselt UniversityChristine Van BroeckhovenAlso won honorary doctorate of Hasselt UniversityJoëlle TuerlinckxAlso won honorary doctorate of Hasselt University
Bijoy JainAlso won honorary doctorate of Hasselt UniversityAbout this person
Status
living
Dates
Born 1947 · age 79
Written about in
6 languages
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