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Carl Hovland

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American psychologist (1912-1961)

United StatesAcademicsLived 1912 to 1961 · aged 48
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Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army.

Also inDeutsch

Awards 2

1961Howard Crosby Warren Medal
1957APA Award for Distinguished Scientific Contributions to Psychology

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About this person

Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your degree of belonging to the group.

Country
United States
Category
Academics
Type
Academic
Status
deceased
Dates
Lived 1912 to 1961 · aged 48
Written about in
12 languages

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