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Aurora James

Canadian creative director, activist, writer, poet and fashion designer

  • Fame33.7
  • Momentum2.7
  • Wikipedia36
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Source-basedStable
Born 1984 · age 42Canada
CanadaCanadaDesignersDesigner

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  • Wikipedia
    5 languages
    Cross-language footprint
  • Age
    42
    Born 1984
  • Awards
    1
    recognised work
Summary
Updated 2026-08-18

Aurora James is a Canadian fashion designer and businesswoman. She is well-known for her work in sustainable fashion and for starting the organization 15 Percent Pledge, which promotes greater representation of Black-owned companies in retail. She is the creator of the fashion brand Brother Vellies, which supports artisan communities and encourages traditional African design techniques. James has become well-known for fusing fashion with social effect, especially when it comes to promoting DEIB in the retail sector.

By the numbers

Score breakdown

The six component signals behind the Fame score, and their ranks across the leaderboards.

Fame
Stable
33.7
Composite of search demand, mentions, audience & graph footprint.
Score components
Momentum2.7
Historical4.4
Now attention15.2
Source confidence50.0
Completeness90.0
Global rank
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Country rank
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Category rank
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