Alfred Proksch was an Austrian Olympic athlete and graphic designer. The son of one of the co-founders of the Wiener Sport-Club, Proksch took an active interest in both athletics and graphic design from an early age. By the age of 19 he had started his own design company and would later become a founder, then president, of the Confederation of Austrian Graphic Designers. He was also a key figure in the founding of Icograda.
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