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Alfred Peet
Dutch-American businessman · Netherlands · On the map · Founders · Lived 1920 to 2007 · aged 87
Alfred H. Peet was a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley, California, in 1966. Peet is widely credited with starting the specialty coffee revolution in the US. Among coffee historians, Peet has been called "the Dutchman who taught America how to drink coffee."
Alfred Peet is read about 51 times a day, in 7 languages.
A typical day, 30 days to 15 October 2026
The middle day of the days counted, so one week of news cannot move it. The line under it is the last 117 days, one point a day.
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Peet taught his style of roasting beans to Jerry Baldwin, Zev Siegl and Gordon Bowker, who, with his blessing, took the technique to Seattle and founded Starbucks in 1971. Peet later distanced himself, however, from the Starbucks trio as they experimented with ultra-dark roasts. "Baldwin never learned anything from me," Peet was later quoted as saying.
