Alfred Harmsworth, 1st Viscount Northcliffe
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Alfred Charles William Harmsworth, 1st Viscount Northcliffe, was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era.
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Photos 4
June 1917
Lord Northcliffe circa 1921 driving a Fordson tractor at Henry Ford's farm near Dearborn, Michigan, U.S. Northcliffe was on a world tour at the time, trying to recover his health, but he died in 1922. He had been closely involved in the purchase of Fordson tractors by the British government during the First World War.
Monument to Northcliffe at St Dunstan-in-the-WestIn their orbit 5
Nearby in politicians 6
About this person
Alfred Charles William Harmsworth, 1st Viscount Northcliffe, was a British newspaper and publishing magnate. As owner of the Daily Mail and the Daily Mirror, he was an early developer of popular journalism, and he exercised vast influence over British popular opinion during the Edwardian era. Lord Beaverbrook said he was "the greatest figure who ever strode down Fleet Street." About the beginning of the 20th century there were increasing attempts to develop popular journalism intended for the working class and tending to emphasize sensational topics. Harmsworth was the main innovator.
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