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Albert Lasker

American businessman (1880-1952) · United States · Founders · Died at 72

Albert Lasker is read about 50 times a day, in 10 languages.

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Albert Davis Lasker was an American businessman who played a major role in shaping modern advertising. He was raised in Galveston, Texas, where his father was the president of several banks. Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas and then its owner.

Also in Deutsch

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Awards

Maxwell Finland Award1992

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About this person

Albert Davis Lasker was an American businessman who played a major role in shaping modern advertising. He was raised in Galveston, Texas, where his father was the president of several banks. Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas and then its owner. He created and produced many successful ad campaigns. He made new use of radio, changing popular culture and appealing to consumers' psychology. A Republican, he designed new ways to advertise election campaigns, especially the Warren Harding campaign of 1920, and became a philanthropist.

Country
United States
Category
Founders
Type
Founder
Status
deceased
Dates
Lived 1880 to 1952 · aged 72

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