Alan Sugar

British business magnate, media personality, and political advisor · United Kingdom · On the map · Founders · Born 1947 · age 79

Alan Michael Sugar, Baron Sugar is a British businessman, entrepreneur and television personality.

Alan Sugar is read about 442 times a day, in 37 languages.

A typical day, 30 days to 6 November 2026

The middle day of the days counted, so one week of news cannot move it. The line under it is the last 105 days, one point a day.

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A life in dates

2009“My history of lending money from banks is that they want to know the ins and outs of the backside of a duck.”In their words11 December 2009In interview with Gordon Brown at No 10 Downing Street, as stated in The Sun (UK) newspaper, 11th December 2009.Read the whole statement

“If you take care of your character, your reputation will take care of itself.”In their words3 June 2009From, The Apprentice, BBC television, 3rd June 2009 ( taken from “If I take care of my character, my reputation will take care of itself.”Read the whole statement

“I don’t believe in God and all that. But I am Jewish, and very proud to be so, very proud of the culture.”In their words25 March 2009From an interview with Sam Wollaston in The Guardian, 25th March 2009.Read the whole statement

“I came from an environment where I needed to succeed. There was no wealth or anything like that in the family. Not that we were paupers, but we had to fend for ourselves.”In their words25 March 2009From an interview with Jan Moir, Daily Mail, 25th March 2009.Read the whole statement

2000Knight BachelorAward1987“Pan Am takes good care of you. Marks & Spencer loves you. Securicor cares. I.B.M. says the customer is king. At Amstrad, we want your money!”In their words28 September 1987Quoted in the New York Times, 28 September 1987, from an earlier public speech.Read the whole statement

“If there was a market in mass-produced portable nuclear weapons, we'd market them, too.”In their words28 September 1987Quoted in the New York Times, 28 September 1987, from an earlier public speech..Read the whole statement

1947Born24 March 1947

People around Alan

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Alan Sugar

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Spouse Ann Simons

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Amstrad's CPC 464 personal computer

In their own words 4

Alan Sugar

4 statements, newest first

Now Matthew, you are an awkward character - I'm sorry to say that to you but you are an awkward character. It seems you can't help yourself...you need confrontation!
, Own words
Most of the people I do business with are mature businessmen like me, and they are not going to take kindly to being spoken to like a wash woman in the street!!
, Own words
But I've sat here four times, and there is a message coming from above....not that I am a believer in the Lord or anything.... (Immediately before Jo Cameron's firing).
, Own words