# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/steve-krug
# Generated: 2026-08-13T11:55:05.181Z

schema: https://schema.org/Person
url: "https://fame.am/person/steve-krug"
name: "Steve Krug"
slug: "steve-krug"
description: "Steve Krug is a UX professional based in Chestnut Hill, Massachusetts. He is best known for his book Don't Make Me Think about human-computer interaction and web usability, which is in its third edition with over 700,000 copies sold. He also heads a one-man consulting firm called Advanced Common Sense. Krug offers in-house workshops where he teaches do-it-yourself usability testing and provides targeted advice to clients on web usability strategies. Krug published Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems in 2009."
tagline: "Information architect"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Steve_Krug%2C_User_Experience_Professional.png?width=1200"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Developers"
  slug: "developers"
profileType:
  name: "Developer"
  slug: "developer"
  entityType: "https://www.wikidata.org/entity/Q5482740"
birthDate: "1950"
livingStatus: "LIVING"
scores:
  popularity:           41.04
  momentum:             0
  historical:           7.012312
  currentAttention:     0
  sourceConfidence:     50
  profileCompleteness:  75
  trendDirection:       "FALLING"
ranks:
  global:   null
  country:  null
  category: 250
platforms:
  - platform:  "X"
    url:       "https://x.com/skrug"
    handle:    "skrug"
sources:
  - url: "https://it.wikiquote.org/wiki/Steve_Krug"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://ca.wikipedia.org/wiki/Steve_Krug"
    title: "Steve Krug"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Steve_Krug"
    title: "Steve Krug"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Steve_Krug"
    title: "Steve Krug"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Steve_Krug"
    title: "Steve Krug"
    type:  "WIKIPEDIA"
  - url: "https://pl.wikipedia.org/wiki/Steve_Krug"
    title: "Steve Krug"
    type:  "WIKIPEDIA"
  - url: "https://pt.wikipedia.org/wiki/Steve_Krug"
    title: "Steve Krug"
    type:  "WIKIPEDIA"
  - url: "https://de.wikiquote.org/wiki/Steve_Krug"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://www.wikidata.org/wiki/Q16636194"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump