# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/sheena-iyengar
# Generated: 2026-08-14T18:35:34.822Z

schema: https://schema.org/Person
url: "https://fame.am/person/sheena-iyengar"
name: "Sheena Iyengar"
slug: "sheena-iyengar"
description: "Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010)."
tagline: "Professor at Columbia Business School"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Sheena_Iyengar.jpg?width=1200"
gender: "female"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Writers"
  slug: "writers"
profileType:
  name: "Writer / Author"
  slug: "writer"
birthDate: "1969-11-29"
livingStatus: "LIVING"
scores:
  popularity:           45.26
  momentum:             0.2256532066508314
  historical:           9.430996
  currentAttention:     0
  sourceConfidence:     70
  profileCompleteness:  80
  trendDirection:       "FALLING"
ranks:
  global:   null
  country:  null
  category: null
platforms:
  - platform:  "X"
    url:       "https://x.com/Sheena_Iyengar"
    handle:    "Sheena_Iyengar"
  - platform:  "WEBSITE"
    url:       "https://sheenaiyengar.com/"
sources:
  - url: "https://sw.wikipedia.org/wiki/Sheena_Iyengar"
    title: "Sheena Iyengar"
    type:  "WIKIPEDIA"
  - url: "https://ar.wikipedia.org/wiki/%D8%B4%D9%8A%D9%86%D8%A7_%D9%84%D9%8A%D9%86%D8%AC%D8%A7%D8%B1"
    title: "شينا لينجار"
    type:  "WIKIPEDIA"
  - url: "https://arz.wikipedia.org/wiki/%D8%B4%D9%8A%D9%86%D8%A7_%D9%84%D9%8A%D9%86%D8%AC%D8%A7%D8%B1"
    title: "شينا لينجار"
    type:  "WIKIPEDIA"
  - url: "https://cy.wikipedia.org/wiki/Sheena_Iyengar"
    title: "Sheena Iyengar"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Sheena_Iyengar"
    title: "Sheena Iyengar"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Sheena_Iyengar"
    title: "Sheena Iyengar"
    type:  "WIKIPEDIA"
  - url: "https://he.wikipedia.org/wiki/%D7%A9%D7%99%D7%A0%D7%94_%D7%90%D7%99%D7%99%D7%A0%D7%92%D7%A8"
    title: "שינה איינגר"
    type:  "WIKIPEDIA"
  - url: "https://ja.wikipedia.org/wiki/%E3%82%B7%E3%83%BC%E3%83%8A%E3%83%BB%E3%82%A2%E3%82%A4%E3%82%A8%E3%83%B3%E3%82%AC%E3%83%BC"
    title: "シーナ・アイエンガー"
    type:  "WIKIPEDIA"
  - url: "https://ko.wikipedia.org/wiki/%EC%89%AC%EB%82%98_%EC%95%84%EC%9D%B4%EC%97%94%EA%B0%80"
    title: "쉬나 아이엔가"
    type:  "WIKIPEDIA"
  - url: "https://pa.wikipedia.org/wiki/%E0%A8%B8%E0%A8%BC%E0%A9%80%E0%A8%A8%E0%A8%BE_%E0%A8%85%E0%A8%AF%E0%A9%B0%E0%A8%A8%E0%A8%97%E0%A8%B0"
    title: "ਸ਼ੀਨਾ ਅਯੰਨਗਰ"
    type:  "WIKIPEDIA"
  - url: "https://pt.wikipedia.org/wiki/Sheena_Iyengar"
    title: "Sheena Iyengar"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q29752"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump