# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/rudolf-dassler
# Generated: 2026-08-31T21:27:51.160Z

schema: https://schema.org/Person
url: "https://fame.am/person/rudolf-dassler"
name: "Rudolf Dassler"
slug: "rudolf-dassler"
description: "The older brother who turned a family shoe business into a lifelong feud. Rudolf Dassler split from his sibling Adi after World War II and founded Puma — the sportswear rivalry that began in one small German town and never ended."
tagline: "German businessman (1898–1974)"
image: "https://upload.wikimedia.org/wikipedia/en/e/ea/Rudolf_Dassler.jpg"
gender: "male"
country:
  name: "Germany"
  isoCode: "DE"
category:
  name: "Founders"
  slug: "founders"
profileType:
  name: "Founder"
  slug: "founder"
  entityType: "https://www.wikidata.org/entity/Q131524"
birthDate: "1898-03-26"
deathDate: "1974-10-27"
livingStatus: "DECEASED"
scores:
  popularity:           59.73
  momentum:             8.123077470426527
  historical:           22.938104
  currentAttention:     22.43671154008975
  sourceConfidence:     60
  profileCompleteness:  70
  trendDirection:       "RISING"
ranks:
  global:   null
  country:  null
  category: 146
tags:
  - name: "Executives"
    slug: "executives"
  - name: "Executive"
    slug: "executive"
  - name: "Entrepreneurship"
    slug: "entrepreneurship"
  - name: "Germany"
    slug: "germany"
  - name: "Europe"
    slug: "europe"
  - name: "20th Century"
    slug: "20th-century"
sources:
  - url: "https://en.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Wikipedia"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q61237"
    title: "Wikidata"
    type:  "WIKIDATA"
  - url: "https://pantheon.world/profile/person/Rudolf%20Dassler"
    title: "Pantheon 2.0"
    type:  "DATABASE"
  - url: "https://arz.wikipedia.org/wiki/%D8%B1%D9%88%D8%AF%D9%88%D9%84%D9%81_%D8%AF%D8%A7%D8%B3%D9%84%D8%B1"
    title: "رودولف داسلر"
    type:  "WIKIPEDIA"
  - url: "https://az.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://bg.wikipedia.org/wiki/%D0%A0%D1%83%D0%B4%D0%BE%D0%BB%D1%84_%D0%94%D0%B0%D1%81%D0%BB%D0%B5%D1%80"
    title: "Рудолф Даслер"
    type:  "WIKIPEDIA"
  - url: "https://bn.wikipedia.org/wiki/%E0%A6%B0%E0%A7%81%E0%A6%A1%E0%A6%B2%E0%A7%8D%E2%80%8C%E0%A6%AB_%E0%A6%A1%E0%A6%BE%E0%A6%B8%E0%A6%B2%E0%A6%BE%E0%A6%B0"
    title: "রুডল্‌ফ ডাসলার"
    type:  "WIKIPEDIA"
  - url: "https://ca.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://cs.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://da.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://dtp.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://el.wikipedia.org/wiki/%CE%A1%CE%BF%CF%8D%CE%BD%CF%84%CE%BF%CE%BB%CF%86_%CE%9D%CF%84%CE%AC%CF%83%CE%BB%CE%B5%CF%81"
    title: "Ρούντολφ Ντάσλερ"
    type:  "WIKIPEDIA"
  - url: "https://eo.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://eu.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://fa.wikipedia.org/wiki/%D8%B1%D9%88%D8%AF%D9%84%D9%81_%D8%AF%D8%A7%D8%B3%D9%84%D8%B1"
    title: "رودلف داسلر"
    type:  "WIKIPEDIA"
  - url: "https://fi.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://he.wikipedia.org/wiki/%D7%A8%D7%95%D7%93%D7%95%D7%9C%D7%A3_%D7%93%D7%A1%D7%9C%D7%A8"
    title: "רודולף דסלר"
    type:  "WIKIPEDIA"
  - url: "https://hu.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://hy.wikipedia.org/wiki/%D5%8C%D5%B8%D6%82%D5%A4%D5%B8%D5%AC%D6%86_%D4%B4%D5%A1%D5%BD%D5%AC%D5%A5%D6%80"
    title: "Ռուդոլֆ Դասլեր"
    type:  "WIKIPEDIA"
  - url: "https://id.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://it.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://ja.wikipedia.org/wiki/%E3%83%AB%E3%83%89%E3%83%AB%E3%83%95%E3%83%BB%E3%83%80%E3%82%B9%E3%83%A9%E3%83%BC"
    title: "ルドルフ・ダスラー"
    type:  "WIKIPEDIA"
  - url: "https://an.wikipedia.org/wiki/Rudolf_Dassler"
    title: "Rudolf Dassler"
    type:  "WIKIPEDIA"
  - url: "https://ar.wikipedia.org/wiki/%D8%B1%D9%88%D8%AF%D9%88%D9%84%D9%81_%D8%AF%D8%A7%D8%B3%D9%84%D8%B1"
    title: "رودولف داسلر"
    type:  "WIKIPEDIA"

# bio (long form, separated for readability)
bio: |
  Born in Herzogenaurach in 1898, Rudolf joined his younger brother Adolf's shoe company in 1924, and together they ran Gebrüder Dassler Schuhfabrik. The partnership survived into World War II, but a feud erupted afterward and the brothers severed ties in 1948. Rudolf struck out alone, first naming his new venture "Ruda" before settling on Puma — borrowed from the Quechua word for cougar. He ran the company until his death in 1974, never reconciling with the brother whose company, Adidas, would remain his permanent rival across the same hometown streets.