# Marie-Louise Jaÿ

> Marie-Louise Jaÿ was a French businesswoman who started work as a shop girl. 
With her husband Ernest Cognacq she created the La Samaritaine store in Paris, which grew into a chain of large department stores.
Innovations included good lighting, clearly marked fixed prices, and allowing customers to pick out their own clothes and try them on before buying.
The couple were active in philanthropic work, and gave out bonuses for large families during the population crisis that followed World War I (1914-18).

*French entrepreneur (1838-1925)*

**Canonical URL:** https://fame.am/person/marie-louise-jay

## Identity
- **Profile type:** Founder ([Wikidata](https://www.wikidata.org/entity/Q131524))
- **Category:** Founders
- **Country:** France
- **Born:** 1838-07-01
- **Died:** 1925-12-27
- **Status:** deceased
- **Gender:** female

## Bio

Marie-Louise Jaÿ was a French businesswoman who started work as a shop girl. 
With her husband Ernest Cognacq she created the La Samaritaine store in Paris, which grew into a chain of large department stores.
Innovations included good lighting, clearly marked fixed prices, and allowing customers to pick out their own clothes and try them on before buying.
The couple were active in philanthropic work, and gave out bonuses for large families during the population crisis that followed World War I (1914-18).

## Fame
- **Popularity score:** 44.6 / 100
- **Momentum:** 15.3 / 100  (trend: BREAKOUT)
- **Historical depth:** 4.0 / 100
- **Attention shift:** 100.0 / 100
- **Source confidence:** 25.0 / 100
- **Profile completeness:** 70.0 / 100

## Sources
- [Marie-Louise Jaÿ](https://en.wikipedia.org/wiki/Marie-Louise_Ja%C3%BF)
- [Marie-Louise Jaÿ](https://de.wikipedia.org/wiki/Marie-Louise_Ja%C3%BF)
- [Marie-Louise Jaÿ](https://fr.wikipedia.org/wiki/Marie-Louise_Ja%C3%BF)
- [مارى لويس چاى](https://arz.wikipedia.org/wiki/%D9%85%D8%A7%D8%B1%D9%89_%D9%84%D9%88%D9%8A%D8%B3_%DA%86%D8%A7%D9%89)
- [Wikidata](https://www.wikidata.org/wiki/Q1897172)

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