# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/levi-strauss
# Generated: 2026-09-01T04:24:37.369Z

schema: https://schema.org/Person
url: "https://fame.am/person/levi-strauss"
name: "Levi Strauss"
slug: "levi-strauss"
description: "He turned heavy canvas into the world's most ubiquitous garment. Before Levi Strauss, work pants tore. After him, blue jeans became the uniform of miners, rebels, and eventually everyone."
tagline: "German-Jewish-born American businessman (1829-1902)"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Levi_Strauss_1.jpg"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Founders"
  slug: "founders"
profileType:
  name: "Founder"
  slug: "founder"
  entityType: "https://www.wikidata.org/entity/Q131524"
birthDate: "1829-02-26"
deathDate: "1902-09-26"
livingStatus: "DECEASED"
scores:
  popularity:           59.38
  momentum:             4.462710505212509
  historical:           23.26324
  currentAttention:     17.16427117389427
  sourceConfidence:     65
  profileCompleteness:  75
  trendDirection:       "STABLE"
ranks:
  global:   null
  country:  null
  category: 151
tags:
  - name: "Executives"
    slug: "executives"
  - name: "Scientist"
    slug: "scientist"
  - name: "Entrepreneurship"
    slug: "entrepreneurship"
  - name: "United States"
    slug: "united-states"
  - name: "Americas"
    slug: "americas"
  - name: "19th Century"
    slug: "19th-century"
platforms:
  - platform:  "WEBSITE"
    url:       "https://levistrauss.com/"
sources:
  - url: "https://en.wikipedia.org/wiki/Levi_Strauss"
    title: "Wikipedia"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q156343"
    title: "Wikidata"
    type:  "WIKIDATA"
  - url: "https://pantheon.world/profile/person/Levi%20Strauss"
    title: "Pantheon 2.0"
    type:  "DATABASE"
  - url: "https://arz.wikipedia.org/wiki/%D9%84%D9%8A%D9%81%D9%89_%D8%B4%D8%AA%D8%B1%D8%A7%D9%88%D8%B3"
    title: "ليفى شتراوس"
    type:  "WIKIPEDIA"
  - url: "https://az.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://bg.wikipedia.org/wiki/%D0%9B%D0%B5%D0%B2%D0%B8_%D0%A9%D1%80%D0%B0%D1%83%D1%81"
    title: "Леви Щраус"
    type:  "WIKIPEDIA"
  - url: "https://ca.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://cs.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://da.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://el.wikipedia.org/wiki/%CE%9B%CE%AF%CE%B2%CE%B1%CF%8A_%CE%A3%CF%84%CF%81%CF%89%CF%82"
    title: "Λίβαϊ Στρως"
    type:  "WIKIPEDIA"
  - url: "https://eo.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://eu.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://fa.wikipedia.org/wiki/%D9%84%DB%8C%D9%88%D8%A7%DB%8C_%D8%A7%D8%B4%D8%AA%D8%B1%D8%A7%D9%88%D8%B3"
    title: "لیوای اشتراوس"
    type:  "WIKIPEDIA"
  - url: "https://fi.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Levi_Strauss_(jeans)"
    title: "Levi Strauss (jeans)"
    type:  "WIKIPEDIA"
  - url: "https://fy.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://gl.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://he.wikipedia.org/wiki/%D7%9C%D7%95%D7%99_%D7%A9%D7%98%D7%A8%D7%90%D7%95%D7%A1"
    title: "לוי שטראוס"
    type:  "WIKIPEDIA"
  - url: "https://hu.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://hy.wikipedia.org/wiki/%D4%BC%D5%AB%D5%BE%D5%A1%D5%B5_%D5%8D%D5%BF%D6%80%D5%A1%D5%B8%D6%82%D5%BD"
    title: "Լիվայ Ստրաուս"
    type:  "WIKIPEDIA"
  - url: "https://id.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://it.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://ja.wikipedia.org/wiki/%E3%83%AA%E3%83%BC%E3%83%B4%E3%82%A1%E3%82%A4%E3%83%BB%E3%82%B9%E3%83%88%E3%83%A9%E3%82%A6%E3%82%B9"
    title: "リーヴァイ・ストラウス"
    type:  "WIKIPEDIA"
  - url: "https://an.wikipedia.org/wiki/Levi_Strauss"
    title: "Levi Strauss"
    type:  "WIKIPEDIA"
  - url: "https://ar.wikipedia.org/wiki/%D9%84%D9%8A%D9%81%D9%8A_%D8%B4%D8%AA%D8%B1%D8%A7%D9%88%D8%B3"
    title: "ليفي شتراوس"
    type:  "WIKIPEDIA"

# bio (long form, separated for readability)
bio: |
  Löb Strauß was born in Bavaria on February 26, 1829, and crossed into America with a new name and no product yet in mind. In 1853 he opened Levi Strauss & Co. in San Francisco, a dry goods business that supplied the Gold Rush. Somewhere in those years he began manufacturing blue jeans—the first company to do so—stitching durable denim for men whose work shredded ordinary cloth. The firm grew quietly, stitching its way into permanence. Strauss died September 26, 1902, seventy-three years old, having founded an empire on rivets and seams.