# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/leonetto-cappiello
# Generated: 2026-08-14T18:45:59.128Z

schema: https://schema.org/Person
url: "https://fame.am/person/leonetto-cappiello"
name: "Leonetto Cappiello"
slug: "leonetto-cappiello"
description: "Leonetto Cappiello was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm."
tagline: "Italian poster art designer who lived in Paris (1875-1942)"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Cappiello_-_btv1b90219394_(cropped).jpg?width=1200"
gender: "male"
country:
  name: "France"
  isoCode: "FR"
category:
  name: "Artists"
  slug: "artists"
profileType:
  name: "Artist"
  slug: "artist"
birthDate: "1875-04-09"
deathDate: "1942-02-02"
livingStatus: "DECEASED"
scores:
  popularity:           48.08
  momentum:             0
  historical:           12.51634666666667
  currentAttention:     0
  sourceConfidence:     60
  profileCompleteness:  70
  trendDirection:       "FALLING"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://it.wikiquote.org/wiki/Leonetto_Cappiello"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://bg.wikipedia.org/wiki/%D0%9B%D0%B5%D0%BE%D0%BD%D0%B5%D1%82%D0%BE_%D0%9A%D0%B0%D0%BF%D0%B8%D0%B5%D0%BB%D0%BE"
    title: "Леонето Капиело"
    type:  "WIKIPEDIA"
  - url: "https://ca.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://cs.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://eu.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://fa.wikipedia.org/wiki/%D9%84%DB%8C%D9%88%D9%86%D8%AA%D9%88_%DA%A9%D8%A7%D9%BE%DB%8C%D9%84%D9%88"
    title: "لیونتو کاپیلو"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://hy.wikipedia.org/wiki/%D4%BC%D5%A5%D5%B8%D5%B6%D5%A5%D5%BF%D5%BF%D5%B8_%D4%BF%D5%A1%D5%BA%D5%A5%D5%AC%D5%B8"
    title: "Լեոնետտո Կապելո"
    type:  "WIKIPEDIA"
  - url: "https://it.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://ja.wikipedia.org/wiki/%E3%83%AC%E3%82%AA%E3%83%8D%E3%83%83%E3%83%88%E3%83%BB%E3%82%AB%E3%83%83%E3%83%94%E3%82%A8%E3%83%AD"
    title: "レオネット・カッピエロ"
    type:  "WIKIPEDIA"
  - url: "https://pt.wikipedia.org/wiki/Leonetto_Cappiello"
    title: "Leonetto Cappiello"
    type:  "WIKIPEDIA"
  - url: "https://ru.wikipedia.org/wiki/%D0%9A%D0%B0%D0%BF%D0%BF%D1%8C%D0%B5%D0%BB%D0%BB%D0%BE%2C_%D0%9B%D0%B5%D0%BE%D0%BD%D0%B5%D1%82%D1%82%D0%BE"
    title: "Каппьелло, Леонетто"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q1915302"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump