# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/leo-burnett
# Generated: 2026-08-14T01:44:50.076Z

schema: https://schema.org/Person
url: "https://fame.am/person/leo-burnett"
name: "Leo Burnett"
slug: "leo-burnett"
description: "Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's \"Fly the Friendly Skies\", and Allstate's \"Good Hands\", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century."
tagline: "American advertising executive"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Leo_Burnett_(1959)_(cropped).jpg?width=1200"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Journalists"
  slug: "journalists"
profileType:
  name: "Journalist"
  slug: "journalist"
birthDate: "1891-10-21"
deathDate: "1971-06-07"
livingStatus: "DECEASED"
scores:
  popularity:           52.11
  momentum:             0
  historical:           20.536368
  currentAttention:     0
  sourceConfidence:     65
  profileCompleteness:  75
  trendDirection:       "FALLING"
ranks:
  global:   null
  country:  null
  category: null
platforms:
  - platform:  "X"
    url:       "https://x.com/LeoBurnett"
    handle:    "LeoBurnett"
sources:
  - url: "https://tr.wikiquote.org/wiki/Leo_Burnett"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://ar.wikipedia.org/wiki/%D9%84%D9%8A%D9%88_%D8%A8%D9%8A%D8%B1%D9%86%D8%AA"
    title: "ليو بيرنت"
    type:  "WIKIPEDIA"
  - url: "https://arz.wikipedia.org/wiki/%D9%84%D9%8A%D9%88_%D8%A8%D9%8A%D8%B1%D9%86%D8%AA"
    title: "ليو بيرنت"
    type:  "WIKIPEDIA"
  - url: "https://bg.wikipedia.org/wiki/%D0%9B%D0%B5%D0%BE_%D0%91%D1%8A%D1%80%D0%BD%D0%B5%D1%82"
    title: "Лео Бърнет"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://eu.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://fi.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://id.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://it.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://jv.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://ms.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://pl.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://pt.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://ro.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://simple.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://sv.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://tr.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://uk.wikipedia.org/wiki/%D0%9B%D0%B5%D0%BE_%D0%91%D0%B5%D1%80%D0%BD%D0%B5%D1%82%D1%82"
    title: "Лео Бернетт"
    type:  "WIKIPEDIA"
  - url: "https://vi.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://war.wikipedia.org/wiki/Leo_Burnett"
    title: "Leo Burnett"
    type:  "WIKIPEDIA"
  - url: "https://zh.wikipedia.org/wiki/%E6%9D%8E%E5%A5%A5%C2%B7%E8%B4%9D%E7%BA%B3"
    title: "李奥·贝纳"
    type:  "WIKIPEDIA"
  - url: "https://bg.wikiquote.org/wiki/%D0%9B%D0%B5%D0%BE_%D0%91%D1%8A%D1%80%D0%BD%D0%B5%D1%82"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://en.wikiquote.org/wiki/Leo_Burnett"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://hy.wikiquote.org/wiki/%D4%BC%D5%A5%D5%B8_%D4%B2%D5%A5%D5%BC%D5%B6%D5%A5%D5%BF"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://simple.wikiquote.org/wiki/Leo_Burnett"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://www.wikidata.org/wiki/Q326356"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump