# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/ladislav-sutnar
# Generated: 2026-08-13T19:47:16.183Z

schema: https://schema.org/Person
url: "https://fame.am/person/ladislav-sutnar"
name: "Ladislav Sutnar"
slug: "ladislav-sutnar"
description: "Ladislav Sutnar was a Czech graphic designer. He was a pioneer of information design and information architecture. Although he is uncredited, his contributions to business organization benefited society, which included creating a user-friendly telephone directory by implementing parenthetical area codes. He received design commissions from a variety of employers, including McGraw-Hill, IBM, and the United Nations. He also worked as art director for Sweet's Catalog Service for almost twenty years. Sutnar held many one-man exhibitions, and his work is on permanent display in MoMA. He is best known for his books, including Controlled Visual Flow: Shape, Line and Color, Package Design: The Force of Visual Selling, and Visual Design in Action: Principles, Purposes. Sutnar was a master of exhibition design, typography, advertising, posters, magazine and book design."
tagline: "Czech designer, graphic, typographer, photographer and artist (1897–1976)"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Ladislav_Sutnar_1934_crop.jpg?width=1200"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Academics"
  slug: "academics"
profileType:
  name: "Academic"
  slug: "academic"
  entityType: "https://www.wikidata.org/entity/Q39631"
birthDate: "1897-11-09"
deathDate: "1976-11-13"
livingStatus: "DECEASED"
scores:
  popularity:           39.16
  momentum:             0
  historical:           6.141037333333334
  currentAttention:     0
  sourceConfidence:     39.99999999999999
  profileCompleteness:  70
  trendDirection:       "FALLING"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://sv.wikipedia.org/wiki/Ladislav_Sutnar"
    title: "Ladislav Sutnar"
    type:  "WIKIPEDIA"
  - url: "https://arz.wikipedia.org/wiki/%D9%84%D8%A7%D8%AF%D9%8A%D8%B3%D9%84%D8%A7%DA%A4_%D8%B3%D9%88%D8%AA%D9%86%D8%A7%D8%B1"
    title: "لاديسلاڤ سوتنار"
    type:  "WIKIPEDIA"
  - url: "https://az.wikipedia.org/wiki/Ladislav_Sutnar"
    title: "Ladislav Sutnar"
    type:  "WIKIPEDIA"
  - url: "https://cs.wikipedia.org/wiki/Ladislav_Sutnar"
    title: "Ladislav Sutnar"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Ladislav_Sutnar"
    title: "Ladislav Sutnar"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Ladislav_Sutnar"
    title: "Ladislav Sutnar"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Ladislav_Sutnar"
    title: "Ladislav Sutnar"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q6469715"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump