# Kevin Roberts

> Kevin John Roberts is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.

*British businessman*

**Canonical URL:** https://fame.am/person/kevin-roberts

## Identity
- **Profile type:** Founder ([Wikidata](https://www.wikidata.org/entity/Q131524))
- **Category:** Founders
- **Country:** United Kingdom
- **Born:** 1949
- **Status:** living
- **Gender:** male

## Bio

Kevin John Roberts is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.

## Fame
- **Fame score:** 41.2
- **Momentum:** 1.7

## Sources
- [Kevin Roberts (businessman)](https://en.wikipedia.org/wiki/Kevin_Roberts_(businessman))
- [كيفن روبرتس (رائد أعمال)](https://ar.wikipedia.org/wiki/%D9%83%D9%8A%D9%81%D9%86_%D8%B1%D9%88%D8%A8%D8%B1%D8%AA%D8%B3_(%D8%B1%D8%A7%D8%A6%D8%AF_%D8%A3%D8%B9%D9%85%D8%A7%D9%84))
- [کوین رابرتس](https://fa.wikipedia.org/wiki/%DA%A9%D9%88%DB%8C%D9%86_%D8%B1%D8%A7%D8%A8%D8%B1%D8%AA%D8%B3)
- [كيفن روبرتس (رجال اعمال)](https://arz.wikipedia.org/wiki/%D9%83%D9%8A%D9%81%D9%86_%D8%B1%D9%88%D8%A8%D8%B1%D8%AA%D8%B3_(%D8%B1%D8%AC%D8%A7%D9%84_%D8%A7%D8%B9%D9%85%D8%A7%D9%84))
- [Wikidata](https://www.wikidata.org/wiki/Q6397367)

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