# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/johann-joachim-winckelmann
# Generated: 2026-09-02T06:08:27.161Z

schema: https://schema.org/Person
url: "https://fame.am/person/johann-joachim-winckelmann"
name: "Johann Joachim Winckelmann"
slug: "johann-joachim-winckelmann"
description: "He taught Europe how to see ancient art — not as a heap of marble but as periods, styles, a history with shape. His categories became the scaffolding for archaeology and art history as disciplines, and his 1764 History of Ancient Art ignited the Neoclassical wave that swept painting, sculpture, philosophy across the late 18th century."
tagline: "German art historian and archaeologist, and conservator of the Vatican Library (1717–1768)"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/WinckelmannJJ.jpg"
gender: "male"
country:
  name: "Germany"
  isoCode: "DE"
category:
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  slug: "writers"
profileType:
  name: "Writer / Author"
  slug: "writer"
birthDate: "1717-12-09"
deathDate: "1768-06-08"
livingStatus: "DECEASED"
scores:
  popularity:           55.9
  momentum:             0
  historical:           24.409624
  currentAttention:     0
  sourceConfidence:     60
  profileCompleteness:  70
  trendDirection:       "STABLE"
ranks:
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  country:  null
  category: null
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  - name: "Early Modern Era"
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# bio (long form, separated for readability)
bio: |
  Born in 1717, Winckelmann was a German scholar who became the first to systematically distinguish Greek art from Greco-Roman and Roman work, separating Greek output into clear periods. His 1764 History of Ancient Art — written in German, rare for a text to achieve pan-European classic status — laid the foundation for scientific archaeology and reshaped how the West thought about beauty and antiquity. The book's reach was staggering: Lessing, Herder, Goethe, Nietzsche, Spengler all bent toward it, a pull later termed "the Tyranny of Greece over Germany". His aesthetics carried an open homoeroticism; contemporaries including Goethe recognized it, and Winckelmann himself wrote of the "lust" available in Potsdam with Frederick the Great, likening it to Athens and Sparta. In 1768, at 50, he was murdered by a fellow guest in his hotel under circumstances that were never clarified.