# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/james-vicary
# Generated: 2026-08-13T16:13:50.411Z

schema: https://schema.org/Person
url: "https://fame.am/person/james-vicary"
name: "James Vicary"
slug: "james-vicary"
description: "James McDonald Vicary was an American market researcher who pioneered the concept of subliminal advertising with an experiment in 1956, later determined to have been fraudulent. Vicary was unable to ever reproduce the results of his experiments. In 1962, Vicary finally admitted that his subliminal \"experiment\" had been concocted as a gimmick to attract customers to his failing marketing business."
tagline: "American businessman (1915-1977)"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
birthDate: "1915-04-30"
deathDate: "1977-11-07"
livingStatus: "DECEASED"
scores:
  popularity:           43.13
  momentum:             0
  historical:           7.422716
  currentAttention:     0
  sourceConfidence:     45
  profileCompleteness:  35
  trendDirection:       "FALLING"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://ru.wikipedia.org/wiki/%D0%92%D0%B8%D0%BA%D0%B0%D1%80%D0%B8%2C_%D0%94%D0%B6%D0%B5%D0%B9%D0%BC%D1%81"
    title: "Викари, Джеймс"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/James_Vicary"
    title: "James Vicary"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/James_Vicary"
    title: "James Vicary"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/James_Vicary"
    title: "James Vicary"
    type:  "WIKIPEDIA"
  - url: "https://hy.wikipedia.org/wiki/%D5%8B%D5%A5%D5%B5%D5%B4%D5%BD_%D5%8E%D5%AB%D5%AF%D5%A1%D6%80%D5%AB"
    title: "Ջեյմս Վիկարի"
    type:  "WIKIPEDIA"
  - url: "https://ko.wikipedia.org/wiki/%EC%A0%9C%EC%9E%84%EC%8A%A4_%EB%B9%84%EC%B9%B4%EB%A6%AC"
    title: "제임스 비카리"
    type:  "WIKIPEDIA"
  - url: "https://pl.wikipedia.org/wiki/James_McDonald_Vicary"
    title: "James McDonald Vicary"
    type:  "WIKIPEDIA"
  - url: "https://pt.wikipedia.org/wiki/James_Vicary"
    title: "James Vicary"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q716182"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump