# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/harding-lawrence
# Generated: 2026-08-13T01:56:49.389Z

schema: https://schema.org/Person
url: "https://fame.am/person/harding-lawrence"
name: "Harding Lawrence"
slug: "harding-lawrence"
description: "Harding Luther Lawrence was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas-based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation industry but as one of the last legendary titans of aviation. While at Braniff, Lawrence turned the conservative airline into a progressive and flamboyant carrier known for high fashion flight attendant uniforms, exemplary inflight service, and brightly painted planes. Lawrence' revolutionary approach included approving the \"End of the Plain Plane\" campaign in 1965, which called for imaginative aircraft paint schemes, interiors, and never before seen passenger service comforts. Previous airlines were commonly patterned after less than appealing military operations."
tagline: "Chairman of Braniff International Airways (1920-2002)"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Braniff_International_Airways%2C_Chairmain%2C_Harding_L._Lawrence_(cropped).jpg?width=1200"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
birthDate: "1920-07-15"
deathDate: "2002-02-16"
livingStatus: "DECEASED"
scores:
  popularity:           42.56
  momentum:             24.46808510638298
  historical:           1.553097333333334
  currentAttention:     0
  sourceConfidence:     9.999999999999998
  profileCompleteness:  44
  trendDirection:       "BREAKOUT"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://en.wikipedia.org/wiki/Harding_Lawrence"
    title: "Harding Lawrence"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q16015550"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-relations