# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/everardo-rocha
# Generated: 2026-08-13T05:34:22.446Z

schema: https://schema.org/Person
url: "https://fame.am/person/everardo-rocha"
name: "Everardo Rocha"
slug: "everardo-rocha"
description: "Everardo Pereira Guimarães Rocha is a Brazilian anthropologist dedicated to the study of consumption, advertising, and Brazilian culture. He earned his Ph.D. in Social Anthropology from the National Museum of Brazil at the Federal University of Rio de Janeiro in 1989. He is a Professor in the Department of Communication and its graduate program at the Pontifical Catholic University of Rio de Janeiro, where he has taught since 1976."
tagline: "Brazilian anthropologist"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/EverardoRocha_(Jornal_da_PUC_2012)_2.jpg?width=1200"
gender: "male"
country:
  name: "Brazil"
  isoCode: "BR"
category:
  name: "Academics"
  slug: "academics"
profileType:
  name: "Academic"
  slug: "academic"
  entityType: "https://www.wikidata.org/entity/Q39631"
birthDate: "1951-10-01"
livingStatus: "LIVING"
scores:
  popularity:           39.94
  momentum:             15
  historical:           5.871238666666667
  currentAttention:     0
  sourceConfidence:     35
  profileCompleteness:  70
  trendDirection:       "BREAKOUT"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://en.wikipedia.org/wiki/Everardo_Rocha"
    title: "Everardo Rocha"
    type:  "WIKIPEDIA"
  - url: "https://ar.wikipedia.org/wiki/%D8%A5%D9%8A%D9%81%D9%8A%D8%B1%D8%A7%D8%B1%D8%AF%D9%88_%D9%87%D9%88%D8%B4%D8%A7"
    title: "إيفيراردو هوشا"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Everardo_Rocha"
    title: "Everardo Rocha"
    type:  "WIKIPEDIA"
  - url: "https://pt.wikipedia.org/wiki/Everardo_Rocha"
    title: "Everardo Rocha"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Everardo_Rocha"
    title: "Everardo Rocha"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Everardo_Rocha"
    title: "Everardo Rocha"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q10278477"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump