# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/esther-morales
# Generated: 2026-08-13T21:47:14.489Z

schema: https://schema.org/Person
url: "https://fame.am/person/esther-morales"
name: "Esther Morales"
slug: "esther-morales"
description: "Esther Morales Ayma de Willacarani was a Bolivian grocer, businesswoman and political activist. In 2006, she was designated to the role of First Lady of Bolivia by her younger brother, then-President of Bolivia Evo Morales, who was unmarried."
tagline: "Bolivian grocer, businessperson and public figure"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Esther_Morales.jpg?width=1200"
gender: "female"
category:
  name: "Business Professionals"
  slug: "business-professionals"
profileType:
  name: "Business Professional"
  slug: "business-professional"
birthDate: "1949-11-13"
deathDate: "2020-08-16"
livingStatus: "DECEASED"
scores:
  popularity:           47.81
  momentum:             15.29411764705882
  historical:           5.115698666666667
  currentAttention:     0
  sourceConfidence:     35
  profileCompleteness:  60
  trendDirection:       "BREAKOUT"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://no.wikipedia.org/wiki/Esther_Morales"
    title: "Esther Morales"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Esther_Morales"
    title: "Esther Morales"
    type:  "WIKIPEDIA"
  - url: "https://id.wikipedia.org/wiki/Esther_Morales"
    title: "Esther Morales"
    type:  "WIKIPEDIA"
  - url: "https://ur.wikipedia.org/wiki/%D8%A7%DB%8C%D8%B3%D8%AA%DA%BE%D8%B1_%D9%85%D9%88%D8%B1%DB%8C%D9%84%D8%B2"
    title: "ایستھر موریلز"
    type:  "WIKIPEDIA"
  - url: "https://ro.wikipedia.org/wiki/Esther_Morales"
    title: "Esther Morales"
    type:  "WIKIPEDIA"
  - url: "https://simple.wikipedia.org/wiki/Esther_Morales"
    title: "Esther Morales"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q100146617"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump