# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/ernest-dichter
# Generated: 2026-08-13T18:17:40.968Z

schema: https://schema.org/Person
url: "https://fame.am/person/ernest-dichter"
name: "Ernest Dichter"
slug: "ernest-dichter"
description: "Ernest Dichter was an American psychologist and marketing expert known as the \"father of motivational research\". Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the \"mobilisation and manipulation of human needs as they exist in the consumer\". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas."
tagline: "American psychologist (1907–1991)"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Academics"
  slug: "academics"
profileType:
  name: "Academic"
  slug: "academic"
  entityType: "https://www.wikidata.org/entity/Q39631"
birthDate: "1907-08-14"
deathDate: "1991-11-21"
livingStatus: "DECEASED"
scores:
  popularity:           46.54
  momentum:             3.102094240837696
  historical:           7.236036
  currentAttention:     0
  sourceConfidence:     45
  profileCompleteness:  55
  trendDirection:       "STABLE"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://de.wikiquote.org/wiki/Ernest_Dichter"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://arz.wikipedia.org/wiki/%D8%A7%D8%B1%D9%86%D9%8A%D8%B3%D8%AA_%D8%AF%D9%8A%D8%AA%D8%B4%D8%AA%D9%8A%D8%B1"
    title: "ارنيست ديتشتير"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Ernest_Dichter"
    title: "Ernest Dichter"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Ernest_Dichter"
    title: "Ernest Dichter"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Ernest_Dichter"
    title: "Ernest Dichter"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Ernest_Dichter"
    title: "Ernest Dichter"
    type:  "WIKIPEDIA"
  - url: "https://it.wikipedia.org/wiki/Ernest_Dichter"
    title: "Ernest Dichter"
    type:  "WIKIPEDIA"
  - url: "https://sv.wikipedia.org/wiki/Ernest_Dichter"
    title: "Ernest Dichter"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q85469"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump