# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/e-jerome-mccarthy
# Generated: 2026-08-13T06:21:21.081Z

schema: https://schema.org/Person
url: "https://fame.am/person/e-jerome-mccarthy"
name: "E. Jerome McCarthy"
slug: "e-jerome-mccarthy"
description: "Edmund Jerome McCarthy was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. According to the Oxford Dictionary of Marketing, McCarthy was a \"pivotal figure in the development of marketing thinking\". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the \"top five\" leaders in marketing thought by the field's educators."
tagline: "American marketing theorist (1928–2015)"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Musicians"
  slug: "musicians"
profileType:
  name: "Singer / Musician"
  slug: "singer"
  entityType: "https://www.wikidata.org/entity/Q177220"
birthDate: "1928-02-20"
deathDate: "2015-12-03"
livingStatus: "DECEASED"
scores:
  popularity:           45.51
  momentum:             0
  historical:           8.772645333333333
  currentAttention:     0
  sourceConfidence:     54.99999999999999
  profileCompleteness:  55
  trendDirection:       "STABLE"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://pt.wikipedia.org/wiki/Jerome_McCarthy"
    title: "Jerome McCarthy"
    type:  "WIKIPEDIA"
  - url: "https://ar.wikipedia.org/wiki/%D8%AC%D9%8A%D8%B1%D9%88%D9%85_%D9%85%D8%A7%D9%83%D8%A7%D8%B1%D8%AB%D9%8A"
    title: "جيروم ماكارثي"
    type:  "WIKIPEDIA"
  - url: "https://bg.wikipedia.org/wiki/%D0%94%D0%B6%D0%B5%D1%80%D0%BE%D0%BC_%D0%9C%D0%B0%D0%BA%D0%BA%D0%B0%D1%80%D1%82%D0%B8"
    title: "Джером Маккарти"
    type:  "WIKIPEDIA"
  - url: "https://ca.wikipedia.org/wiki/E._Jerome_McCarthy"
    title: "E. Jerome McCarthy"
    type:  "WIKIPEDIA"
  - url: "https://cs.wikipedia.org/wiki/Edmund_Jerome_McCarthy"
    title: "Edmund Jerome McCarthy"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/E._Jerome_McCarthy"
    title: "E. Jerome McCarthy"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/E._Jerome_McCarthy"
    title: "E. Jerome McCarthy"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/E._Jerome_McCarthy"
    title: "E. Jerome McCarthy"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Jerome_McCarthy"
    title: "Jerome McCarthy"
    type:  "WIKIPEDIA"
  - url: "https://ja.wikipedia.org/wiki/%E3%82%A8%E3%83%89%E3%83%A2%E3%83%B3%E3%83%89%E3%83%BB%E3%82%B8%E3%82%A7%E3%83%AD%E3%83%BC%E3%83%A0%E3%83%BB%E3%83%9E%E3%83%83%E3%82%AB%E3%83%BC%E3%82%B7%E3%83%BC"
    title: "エドモンド・ジェローム・マッカーシー"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q3271683"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump