# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/dietrich-mateschitz
# Generated: 2026-09-01T04:34:47.795Z

schema: https://schema.org/Person
url: "https://fame.am/person/dietrich-mateschitz"
name: "Dietrich Mateschitz"
slug: "dietrich-mateschitz"
description: "He turned a Thai energy tonic into a $27 billion empire and then bought the sports world — Formula One teams, football clubs across Europe — all carrying the same red-and-blue can."
tagline: "Austrian businessman (1944–2022)"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Dietrich_Mateschitz_Painting_Collage_By_Danor_Shtruzman.jpg?width=1200"
gender: "male"
country:
  name: "Austria"
  isoCode: "AT"
category:
  name: "Founders"
  slug: "founders"
profileType:
  name: "Founder"
  slug: "founder"
  entityType: "https://www.wikidata.org/entity/Q131524"
birthDate: "1944-05-20"
deathDate: "2022-10-22"
livingStatus: "DECEASED"
scores:
  popularity:           56.94
  momentum:             0
  historical:           23.94805066666667
  currentAttention:     3.428571428571429
  sourceConfidence:     65
  profileCompleteness:  75
  trendDirection:       "FALLING"
ranks:
  global:   null
  country:  224
  category: null
tags:
  - name: "Executives"
    slug: "executives"
  - name: "Executive"
    slug: "executive"
  - name: "Entrepreneurship"
    slug: "entrepreneurship"
  - name: "Austria"
    slug: "austria"
  - name: "Europe"
    slug: "europe"
  - name: "20th Century"
    slug: "20th-century"
platforms:
  - platform:  "IMDB"
    url:       "https://www.imdb.com/name/nm4184342/"
    handle:    "nm4184342"
sources:
  - url: "https://www.wikidata.org/wiki/Q111956"
    title: "Wikidata"
    type:  "WIKIDATA"
  - url: "https://en.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Wikipedia"
    type:  "WIKIPEDIA"
  - url: "https://pantheon.world/profile/person/Dietrich%20Mateschitz"
    title: "Pantheon 2.0"
    type:  "DATABASE"
  - url: "https://arz.wikipedia.org/wiki/%D8%AF%D9%8A%D8%AA%D8%B1%D9%8A%D8%AA%D8%B4_%D9%85%D8%A7%D8%AA%D9%8A%D8%B3%D9%83%D9%8A%D8%AA%D8%B2"
    title: "ديتريتش ماتيسكيتز"
    type:  "WIKIPEDIA"
  - url: "https://ast.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://az.wikipedia.org/wiki/Ditrix_Mate%C5%9Fits"
    title: "Ditrix Mateşits"
    type:  "WIKIPEDIA"
  - url: "https://bg.wikipedia.org/wiki/%D0%94%D0%B8%D1%82%D1%80%D0%B8%D1%85_%D0%9C%D0%B0%D1%82%D0%B5%D1%88%D0%B8%D1%86"
    title: "Дитрих Матешиц"
    type:  "WIKIPEDIA"
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    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
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    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://el.wikipedia.org/wiki/%CE%9D%CF%84%CE%AF%CF%84%CF%81%CE%B9%CF%87_%CE%9C%CE%AC%CF%84%CE%B5%CF%83%CE%B9%CF%84%CF%82"
    title: "Ντίτριχ Μάτεσιτς"
    type:  "WIKIPEDIA"
  - url: "https://eo.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://et.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://fa.wikipedia.org/wiki/%D8%AF%DB%8C%D8%AA%D8%B1%DB%8C%D8%B4_%D9%85%D8%A7%D8%AA%D8%B3%DB%8C%D8%AA%D8%B3"
    title: "دیتریش ماتسیتس"
    type:  "WIKIPEDIA"
  - url: "https://fi.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://fy.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://he.wikipedia.org/wiki/%D7%93%D7%99%D7%98%D7%A8%D7%99%D7%9A_%D7%9E%D7%90%D7%98%D7%A9%D7%99%D7%A5"
    title: "דיטריך מאטשיץ"
    type:  "WIKIPEDIA"
  - url: "https://hr.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://hu.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://id.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://it.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://ja.wikipedia.org/wiki/%E3%83%87%E3%82%A3%E3%83%BC%E3%83%88%E3%83%AA%E3%83%92%E3%83%BB%E3%83%9E%E3%83%86%E3%82%B7%E3%83%83%E3%83%84"
    title: "ディートリヒ・マテシッツ"
    type:  "WIKIPEDIA"
  - url: "https://ko.wikipedia.org/wiki/%EB%94%94%ED%8A%B8%EB%A6%AC%ED%9E%88_%EB%A7%88%ED%85%8C%EC%8B%9C%EC%B8%A0"
    title: "디트리히 마테시츠"
    type:  "WIKIPEDIA"
  - url: "https://cs.wikiquote.org/wiki/Dietrich_Mateschitz"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://af.wikipedia.org/wiki/Dietrich_Mateschitz"
    title: "Dietrich Mateschitz"
    type:  "WIKIPEDIA"
  - url: "https://ar.wikipedia.org/wiki/%D8%AF%D9%8A%D8%AA%D8%B1%D9%8A%D8%B4_%D9%85%D8%A7%D8%AA%D9%8A%D8%B4%D9%8A%D8%AA%D8%B2"
    title: "ديتريش ماتيشيتز"
    type:  "WIKIPEDIA"

# bio (long form, separated for readability)
bio: |
  Dietrich Mateschitz spent years in marketing at Unilever and Blendax before a trip to Thailand changed the direction. He found Krating Daeng, adapted it, and co-founded Red Bull GmbH in 1984, launching in Austria three years later. The 49% stake he held made him one of the world's wealthiest by April 2022, worth an estimated $27.4 billion. With that came acquisitions: Red Bull Racing, six-time Constructors' Champions in Formula One, its sister team Racing Bulls, FC Red Bull Salzburg, RB Leipzig. He died in October 2022, leaving a company that had turned a beverage into a global sports conglomerate.