# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/dan-mathews
# Generated: 2026-08-13T10:35:29.782Z

schema: https://schema.org/Person
url: "https://fame.am/person/dan-mathews"
name: "Dan Mathews"
slug: "dan-mathews"
description: "Dan Mathews is the senior vice president of People for the Ethical Treatment of Animals. He is known for creating PETA's most newsworthy campaigns, including the \"I'd Rather Go Naked Than Wear Fur\" ads, as well as campaigns involving celebrities such as Alec Baldwin, Pamela Anderson, Pink, and Paul McCartney. He has been profiled by the NY Times, USA Today, and Wall St. Journal and has lectured on animal rights and veganism at Harvard, Princeton, Columbia, Oxford and Cambridge."
tagline: "American activist"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Dan_Mathews.jpg?width=1200"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
category:
  name: "Writers"
  slug: "writers"
profileType:
  name: "Writer / Author"
  slug: "writer"
birthDate: "1964-10-25"
livingStatus: "LIVING"
scores:
  popularity:           39.59
  momentum:             1.914893617021276
  historical:           4.80792
  currentAttention:     0
  sourceConfidence:     30
  profileCompleteness:  70
  trendDirection:       "STABLE"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://ar.wikipedia.org/wiki/%D8%AF%D8%A7%D9%86_%D9%85%D8%A7%D8%AB%D9%8A%D9%88%D8%B2"
    title: "دان ماثيوز"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Dan_Mathews"
    title: "Dan Mathews"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Dan_Mathews"
    title: "Dan Mathews"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Dan_Mathews"
    title: "Dan Mathews"
    type:  "WIKIPEDIA"
  - url: "https://en.wikiquote.org/wiki/Dan_Mathews"
    title: "Wikiquote"
    type:  "WEBSITE"
  - url: "https://www.wikidata.org/wiki/Q1159117"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump