# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/claude-c-hopkins
# Generated: 2026-08-14T20:53:03.095Z

schema: https://schema.org/Person
url: "https://fame.am/person/claude-c-hopkins"
name: "Claude C. Hopkins"
slug: "claude-c-hopkins"
description: "Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend."
tagline: "Advertiser (1866-1932)"
gender: "male"
country:
  name: "United States"
  isoCode: "US"
birthDate: "1866-01-14"
deathDate: "1932-09-22"
livingStatus: "DECEASED"
scores:
  popularity:           43.92
  momentum:             0
  historical:           7.893774666666666
  currentAttention:     0
  sourceConfidence:     50.00000000000001
  profileCompleteness:  35
  trendDirection:       "STABLE"
ranks:
  global:   null
  country:  null
  category: null
sources:
  - url: "https://it.wikipedia.org/wiki/Claude_C._Hopkins"
    title: "Claude C. Hopkins"
    type:  "WIKIPEDIA"
  - url: "https://ar.wikipedia.org/wiki/%D9%83%D9%84%D9%88%D8%AF_%D8%B3._%D9%87%D9%88%D8%A8%D9%83%D9%8A%D9%86%D8%B2"
    title: "كلود س. هوبكينز"
    type:  "WIKIPEDIA"
  - url: "https://bg.wikipedia.org/wiki/%D0%9A%D0%BB%D0%BE%D0%B4_%D0%A5%D0%BE%D0%BF%D0%BA%D0%B8%D0%BD%D1%81"
    title: "Клод Хопкинс"
    type:  "WIKIPEDIA"
  - url: "https://cs.wikipedia.org/wiki/Claude_C._Hopkins"
    title: "Claude C. Hopkins"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Claude_C._Hopkins"
    title: "Claude C. Hopkins"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Claude_C._Hopkins"
    title: "Claude C. Hopkins"
    type:  "WIKIPEDIA"
  - url: "https://es.wikipedia.org/wiki/Claude_C._Hopkins"
    title: "Claude C. Hopkins"
    type:  "WIKIPEDIA"
  - url: "https://eu.wikipedia.org/wiki/Claude_C._Hopkins"
    title: "Claude C. Hopkins"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Claude_C._Hopkins"
    title: "Claude C. Hopkins"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q711306"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump