# Claude C. Hopkins

> Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.

*Advertiser (1866-1932)*

**Canonical URL:** https://fame.am/person/claude-c-hopkins

## Identity
- **Country:** United States
- **Born:** 1866-01-14
- **Died:** 1932-09-22
- **Status:** deceased
- **Gender:** male

## Fame
- **Popularity score:** 47.5 / 100
- **Momentum:** 3.9 / 100  (trend: STABLE)
- **Historical depth:** 7.9 / 100
- **Attention shift:** 0.0 / 100
- **Source confidence:** 50.0 / 100
- **Profile completeness:** 35.0 / 100

## Sources
- [Claude C. Hopkins](https://it.wikipedia.org/wiki/Claude_C._Hopkins)
- [كلود س. هوبكينز](https://ar.wikipedia.org/wiki/%D9%83%D9%84%D9%88%D8%AF_%D8%B3._%D9%87%D9%88%D8%A8%D9%83%D9%8A%D9%86%D8%B2)
- [Клод Хопкинс](https://bg.wikipedia.org/wiki/%D0%9A%D0%BB%D0%BE%D0%B4_%D0%A5%D0%BE%D0%BF%D0%BA%D0%B8%D0%BD%D1%81)
- [Claude C. Hopkins](https://cs.wikipedia.org/wiki/Claude_C._Hopkins)
- [Claude C. Hopkins](https://de.wikipedia.org/wiki/Claude_C._Hopkins)
- [Claude C. Hopkins](https://en.wikipedia.org/wiki/Claude_C._Hopkins)
- [Claude C. Hopkins](https://es.wikipedia.org/wiki/Claude_C._Hopkins)
- [Claude C. Hopkins](https://eu.wikipedia.org/wiki/Claude_C._Hopkins)
- [Claude C. Hopkins](https://fr.wikipedia.org/wiki/Claude_C._Hopkins)
- [Wikidata](https://www.wikidata.org/wiki/Q711306)

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