# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/aurora-james
# Generated: 2026-09-07T18:12:28.237Z

schema: https://schema.org/Person
url: "https://fame.am/person/aurora-james"
name: "Aurora James"
slug: "aurora-james"
description: "Aurora James is a Canadian fashion designer and businesswoman. She is well-known for her work in sustainable fashion and for starting the organization 15 Percent Pledge, which promotes greater representation of Black-owned companies in retail. She is the creator of the fashion brand Brother Vellies, which supports artisan communities and encourages traditional African design techniques. James has become well-known for fusing fashion with social effect, especially when it comes to promoting DEIB in the retail sector."
tagline: "Canadian creative director, activist, writer, poet and fashion designer"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Aurora_James_in_at_The_Museum_of_Modern_Art.png?width=1200"
gender: "female"
country:
  name: "Canada"
  isoCode: "CA"
category:
  name: "Designers"
  slug: "designers"
profileType:
  name: "Designer"
  slug: "designer"
birthDate: "1984"
livingStatus: "LIVING"
scores:
  popularity:           33.72
  momentum:             2.727272727272728
  historical:           4.401296
  currentAttention:     15.15151515151515
  sourceConfidence:     50
  profileCompleteness:  90
  trendDirection:       "STABLE"
ranks:
  global:   null
  country:  null
  category: null
platforms:
  - platform:  "INSTAGRAM"
    url:       "https://www.instagram.com/aurorajames/"
    handle:    "aurorajames"
  - platform:  "LINKEDIN"
    url:       "https://www.linkedin.com/in/aurorajames/"
    handle:    "aurorajames"
  - platform:  "X"
    url:       "https://x.com/AuroraJames"
    handle:    "AuroraJames"
  - platform:  "WEBSITE"
    url:       "http://aurorajames.com/"
sources:
  - url: "https://bcl.wikipedia.org/wiki/Aurora_James"
    title: "Aurora James"
    type:  "WIKIPEDIA"
  - url: "https://de.wikipedia.org/wiki/Aurora_James"
    title: "Aurora James"
    type:  "WIKIPEDIA"
  - url: "https://en.wikipedia.org/wiki/Aurora_James"
    title: "Aurora James"
    type:  "WIKIPEDIA"
  - url: "https://fr.wikipedia.org/wiki/Aurora_James"
    title: "Aurora James"
    type:  "WIKIPEDIA"
  - url: "https://ur.wikipedia.org/wiki/%D8%A7%D8%B1%D9%88%D8%B1%D8%A7_%D8%AC%DB%8C%D9%85%D8%B2"
    title: "ارورا جیمز"
    type:  "WIKIPEDIA"
  - url: "https://www.wikidata.org/wiki/Q104438837"
    title: "Wikidata"
    type:  "WIKIDATA"

# bio (long form, separated for readability)
bio: |
  Imported from discovery source: wikidata-dump