# Fame.am profile — machine-readable export
# Canonical URL: https://fame.am/person/adolf-loos
# Generated: 2026-08-31T15:47:36.365Z

schema: https://schema.org/Person
url: "https://fame.am/person/adolf-loos"
name: "Adolf Loos"
slug: "adolf-loos"
description: "He argued that ornament was crime, that buildings should shed decoration like a lie. The manifesto made him a pioneer of modern architecture — and the plainness of his Vienna facades still provokes a century later."
tagline: "Austrian and Czech architect and art collector (1870-1933)"
image: "https://commons.wikimedia.org/wiki/Special:FilePath/Adolf_Loos_(1870%E2%80%931933)_(vor_1920%3B_Franz_L%C3%B6wy).jpg?width=1200"
gender: "male"
country:
  name: "Austria"
  isoCode: "AT"
category:
  name: "Architects"
  slug: "architects"
profileType:
  name: "Architect"
  slug: "architect"
birthDate: "1870-12-10"
deathDate: "1933-08-23"
livingStatus: "DECEASED"
scores:
  popularity:           56.1
  momentum:             1.539456662354463
  historical:           24.175912
  currentAttention:     5.92098716290178
  sourceConfidence:     60
  profileCompleteness:  70
  trendDirection:       "STABLE"
ranks:
  global:   null
  country:  null
  category: 65
tags:
  - name: "Architects"
    slug: "architects"
  - name: "Architect"
    slug: "architect"
  - name: "Architecture"
    slug: "architecture"
  - name: "Literature"
    slug: "literature"
  - name: "Photography"
    slug: "photography"
  - name: "Austria"
    slug: "austria"
  - name: "Europe"
    slug: "europe"
  - name: "19th Century"
    slug: "19th-century"
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    title: "أدولف لوس"
    type:  "WIKIPEDIA"
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    title: "Адольф Лёоз"
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    title: "Adolf Loos"
    type:  "WIKIPEDIA"
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    title: "Άντολφ Λος"
    type:  "WIKIPEDIA"
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    title: "Adolf Loos"
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    title: "Adolf Loos"
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    title: "Adolf Loos"
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    title: "Adolf Loos"
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    title: "אדולף לוס"
    type:  "WIKIPEDIA"
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    title: "Adolf Loos"
    type:  "WIKIPEDIA"
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    title: "Adolf Loos"
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    title: "Ադոլֆ Լոոս"
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# bio (long form, separated for readability)
bio: |
  Born in Brno in 1870 to stonemasons, Loos inherited his father's deafness and solitary nature after the elder man's death when the boy was nine. He drifted through colleges, then crossed to America, where Chicago's "form follows function" ethos rewired his thinking. Back in Vienna he wrote: The Story of a Poor Rich Man, a satire, then Ornament and Crime, the manifesto that declared decoration degeneracy and made his name. Looshaus rose in 1910, a stark face against the city's gilt, and his Raumplan method — a way of stacking interior volumes by use rather than symmetry — found fullest form in Prague's Villa Müller. Three marriages collapsed; in 1928 he was convicted of pedophilia. He died near Vienna in 1933, aged 62, the plainness he preached now a cornerstone of the century that followed.